AUDIENCE RESEARCH
This stage requires us to ask questions to our target audience group about our poster, magazine and trailer. The questions are supported with visuals and the results are gathered using different medias.
MAGAZINE QUESTIONS
Q1. Which layout do you prefer?
Q2. How much should the magazine cost?
A. £2.00
B. £2.49
C. £2.99
B. £2.49
C. £2.99
Q3. Which font do you prefer?
Q4. Which colour scheme do you prefer?
Q5. What shot should the subject be in?
Q6. Which draft do you prefer?
Q7. Should there be competitions on the magazine?
A. Yes B. No |
Q8. Should there be a dateline?
A. Yes B. No |
Q9. Should there be props?
A. Yes B. No |
Q10. Should there be gore?
A. Yes B. No |
POSTER QUESTIONS
Q1. Which colour scheme do you prefer?
Q2. Should the tagline be at the top or bottom?
Q3. Which layout looks the best?
Q4. Which font do you prefer?
Q5. Should there be a finalised date or coming soon?
Finalised Date
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Coming Soon
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Q6. Should the protagonist or antagonist be on it?
Q7. Should there be props?
A. Yes
B. No
A. Yes
B. No
Q8. Which draft do you prefer?
Q9. What shot should the subject be in?
Q10. Should the title be at the top or bottom?
TRAILER QUESTIONS
Q1. Which trailer do you prefer?
A
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B
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C
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Q2. Should the identity of the antagonist be shown?
A. Yes B. No |
Q3. Should the lighting be low-key (dark) or high-key (light)?
A. Low-key B. High-key |
Q4. Should there be blood?
A. Yes B. No |
Q5. Should there be score/incidental music within the trailer?
A. Yes B. No |
Q6. Should there be blackouts, fading and flashing images?
A. Yes B. No |
Q7. Do you prefer captions or voice overs?
A. Captions B. Voice overs |
Q8. Should the trailer have a cliff hanger?
A. Yes B. No |
Q9. Should there be dialogue in the trailer?
A. Yes B. No |
Q10. Should the production logo be before or after the trailer?
A. Yes
B. No
A. Yes
B. No
RESULTS
Whatsapp
I asked a number of people on Whatsapp, questions about our horror magazine. I took screenshots of these results to help us make our magazine.
MAGAZINE
I used Quick Surveys to upload my questions for my magazine and I sent them to my target audience . They filled out the questionnaire and I got the results in different tables.
POSTER
For our poster questions I uploaded them to Quick Surveys and sent them to our target audience so they could fill them out. I made video response of me asking some of our target audience answering the questions for the poster.
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Facebook
I went on Facebook and asked our target audience to fill out the questionnaires I made on quick surveys and I took screenshots of these.
Snapchat
I went on Snapchat and asked our target audience to fill out the questionnaires I made on quick surveys and I took screenshots of these.
TRAILER
iMESSAGE
I went onto i message and asked people from our target audience some questions for our trailer that we are going to make. Below are some of there responses. For the trailer I also recorded someone from our target audience answering these trailer questions.
After conducting and gathering all these results for audience research, my group now have more understanding of what our target audience wants in our magazine cover, poster and trailer. We will take these results into consideration when we create our final products, this is so our final products can be as effective as possible make our products more appealing to our target audience. The research we collected was very relevant and specific to our target audience.