QUESTION 2 - HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
This is Insanity Inc's Question 2 Evaluation page! Here you will see how each our main product (Film trailer, front magazine cover, film poster and team website) are combined with ancillary text and how they are combined with different media platforms and how they compare. To add more detail, we will be focusing specifically on Cross Media Convergence & Synergy and Brand Identity/Continuity. Before I go into detail on Cross Media Convergence, I will be looking very closely about the identity factors of our 3 Main products. Brand Identity/Continuity is important as it allows the audience to recognize how my individual products are linked as being in the same package. My products must demonstrate a form of continuity which could include a typography, logo, image or visual style where each products will have these styles across all my products. These elements will help the audience understand that all the products are related or belong to each other with one aim of promoting the final film.
Examples
Successful Real Media Texts - Examples
One example of a real media text that has been successful in applying synergy and media convergence is Silent Hill franchise. Silent Hill is a Japanese horror franchise created by Keiichiro Toyama and published by Konami and its subsidiary Konami Digital Entertainment. The media franchise has specialized in films and video games mainly. As well as the main video game series, numerous types of accompanying merchandise have been released such as its films: Silent Hill (2006) and Silent Hill: Revelation 3D.
Silent Hill Trailers
The Silent Hill franchise as a whole was created in 1999, due to this, the first film was released in 2006 which is fairly out-dated. Silent Hill was then re-created to make it more modern and with the introduction of new media technology, Silent Hill: Revelation 3D was then released in 2012.
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Silent Hill Posters
For promotional purposes, the Silent Hill franchise created several posters of which I have shown below. As you can see the font and main color theme is constant in all posters which is a perfect example of continuity within the synergy.
Silent Hill Gaming
Silent Hill is a survival horror video game franchise created by Team Silent and published by Konami and Konami Digital Entertainment. As well as the main video game series, numerous types of accompanying merchandise have been released. The initial four survival horror computer games in the series, Silent Hill, 2, 3, and 4: The Room, were created by an internal group called Team Silent, a development staff within former Konami subsidiary Konami Computer Entertainment Tokyo. The later five diversions, Origins, Homecoming, Shattered Memories, Downpour and Book of Memories, were produced by other disconnected groups. The Silent Hill establishment has extended to incorporate different print pieces, two component movies, and turn off computer games.
Silent Hill Games
Silent Hill Game Trailers
Here are clips/trailers of the actual game play from the "Silent Hill" game production. Though concept and game play is similar, each games has there own story line that is linked to the previous game.
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Silent Hill Comics
Silent Hill comics are a series of comic books additions to the Silent Hill franchise.
Apart from an unreleased graphic novel, Sinner's Reward, and Past Life, they have all been written by Scott Ciencin, with various artists, and published by IDW Publishing.
Apart from an unreleased graphic novel, Sinner's Reward, and Past Life, they have all been written by Scott Ciencin, with various artists, and published by IDW Publishing.
Silent Hill Website
Browsing through the 'Silent Hill' Website, you can see that their level of progression is solid, it is exact and reliable and identifies with the actual film, games and books so it is effortlessly perceived by their intended interest groups. Experiencing the site makes you need to keep focused any longer, as you move through the page with your mouse the page moves appropriately to the movements of your mouse and it truly gives it that home 3D experience making individuals need to watch the motion picture.
Silent Hill Merchandise
An amazing illustration of a horror movie establishment that uses Cross media Convergence and Synergy extremely well is ALIEN. ALIEN is a horror movie establishment distributed by twentieth Century Fox and produced by Brandywine Production that comprises of seven element movies in addition to another really taking shape 2016's Prometheus 2 : Paradise and extra merchandise. Each of the 7 Alien movies have largely netted over $ 1 billion in the cinema world worldwide and sold more than 30 million DVDs. ALIENS' successful use of collaboration and cross media convergence earned the establishment a spot in the Oscars having 3 wins and 10 nominations as the best Horror Movie Franchise.
Alien Comics
Alien Video Games
The first game based on the franchise was Alien (1982) for the Atari 2600, a game intensely taking into account Pac-Man. Another Alien diversion in view of the principal film was discharged in 1984. ALIENS was adjusted into four distinctive computer games: two diverse 1986 amusements titled Aliens: The Computer Game, an accumulation of mini-games by Activision and a first-individual shooter by Software Studios, and additionally two unique recreations titled Aliens, a 1987 MSX platformer by Square and a 1990 arcade shoot them up by Konami. In 2014, Sega distributed Alien: Isolation. Created by The Creative Assembly the amusement propelled on Microsoft Windows, PlayStation 4, Xbox One, PlayStation 3 and Xbox 360 stages on 7 October 2014. It was coordinated by Alistair Hope and created by Jonathan Court and Oli Smith.
Alien Adventure Game
Aliens Adventure Game is a sci-fi system that underlines battle between human Colonial Marines and the space horrors from the motion picture Aliens. The game uses cardstock miniatures with plastic stands that are moved around on a guide.
"Justice Calls" Use Of Media Through Cross Media Convergence, Synergy
and
Brand Identity
Justice Calls Final Products (Poster, Magazine, Website & Trailer)
Title / Typography
We used the same font for our magazine with an added colour scheme of yellow and black on the title. We did this to add an effect that will give the viewer a "crime scene" feeling when they look at the magazine.
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We decided to use this font as it can easily be recognized and noticed, helping with the brand identity. In addition, this is the closest font that matches the police and crime theme. We used this font for our magazine and poster in order to establish continuity within our products.
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We used the same font throughout the trailer in order to establish continuity and to keep a consistent trend.
Tagline
For "Justice Calls" tag line, we used different taglines for each final product. Though it does not establish clear continuity for our franchise, each tagline is related to police and crime, so this is a sign of continuity. In addition, we used the same font for the tagline on the poster as the main title to establish a clear link between the franchise.
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Colour Scheme
The "Justice Calls" team decided to use a dark colour scheme with mainly the colours black and silver. We used these colours mainly because they complement the whole police/crime theme as silver is one of the most common colour that police wear. Initially, we wanted to use a blue colour scheme however, we believed that black would suit our slasher genre more as it connotes darkness and evilness. The colour scheme is continued throughout our products as we used black and silver for our main image on both the poster and our magazine cover.
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Shots/Framing
Continuity was a very important factor in regards to shots and framing in order for us to produce our final products. We believe that it was very important because once we decided that the main image should be a close-up we felt that we should give the public the same effect again in the trailer. This is why we decided to add more close-up shots in our trailer.
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Team Logo
Antagonist
The antagonist is a basic part of any horror movie. Justice Calls antagonist, "The Police" (Played by Marvin Douglas) was utilized reliably on our pieces as appeared above on the film poster , magazine and the film trailer. Specifically for our film trailer, the antagonist was an extremely important character in which we had to present in any possible way we could.
"Justice Calls" Use of Media Platforms
Justice Calls Posters
Justice Calls Billboards
The utilization of billboards is a crucial part of showcasing any real film and this was the same with Justice Calls. Billboards were utilized to intelligibly show our film on a huge scale in occupied zones to eventually draw in bigger groups of onlookers to expend our film.
Conclusion
In conclusion, continuity and brand identity are crucial to the accomplishment of a film as the gathering of people who will at last direct how well a film establishment will do will come to relate to individual parts of the film which can come as textual styles, images , props and an assortment of different elements. At the point when cross media convergence happens these same variables will be ingrained into different types of media for group of audience consumption and this will at last help a movies prevalence and fan-base which will see the establishment do exceedingly well thus as they keep on spreading out in various ways.