QUESTION 3 - WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?
For our A2 media coursework, we produced a horror poster, magazine and trailer for our film called Justice Calls. We will be conducting further audience research and evaluating the results. We will be focusing on what appealed more to our target audience and what was not very appealing. We are going to use a variety of social media sites and resources to gather the feedback that our target audience will give us about our 3 final pieces. Some social media sites I will be using is Facebook, WhatsApp, iMessage and Snapchat along with other resources such as Youtube.
Facebook
Facebook is an online social networking service headquartered in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg. At first on Harvard university students could use it, they then expanded it to colleges in the Boston area, the Ivy League, and Stanford University. Facebook had over 1.18 billion monthly active users as of August 2015.
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Whatsapp
WhatsApp Messenger is a instant messaging client for smartphones that operates under a subscription business model. It uses the internet to send text messages, images, video, user location and audio media messages. As of January 2016, WhatsApp had a user base of up to 990 million, making it the most globally popular messaging application.
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Snapchat
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Youtube
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Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps. in May 2015 the app's users were sending 2 billion photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day.
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YouTube is a video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. YouTube now operates as one of Google's subsidiaries. The site allows users to upload, view, rate, share and comment on videos. Youtube has over a billion users a day.
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Our Final Products
Final Trailer
Poster
The use of posters are one of the most common forms of advertising for the promotion of new films around the world. The films 'Scream' and 'Friday the 13th' were our inspiration as they are classic slasher posters that follow the slasher conventions.
Poster Questions
Q4. Does the title of the poster fit with the rest of the poster? Q5. What aspect of the poster grabs your attention? |
Q9. Is the tagline 'There's not enough time to avoid the crime' effective on our poster? A. Yes
B. No Q10. Does the poster make you want to go and watch the film? A. Yes B. No |
Responses
We asked 10 of our target audience questions on Whatsapp about our horror poster. This allowed us to find out if we followed poster conventions and if it met our target audiences requirements.
We also posted our horror posted onto Facebook, asking our target audience what are their thoughts of our horror poster. Within minutes we got all positive feedback and a lot of likes on the picture. One of our target audience thought that it was a real poster which shows that we followed the typical horror/slasher poster conventions and that we kept it looking very professional. We decided to use Facebook as a lot of our target audience uses social media so we thought it would be an easier way for them to give their opinions. |
Evaluation
Magazine
The main purpose of a horror magazine is to scare the reader and give more information on upcoming horror movies, for example behind the scenes. Horrorhound magazine was our main influence in creating the magazine as we used the same layout to keep a professional look.
Magazine Questions
Q2. Does the magazine follow typical conventions of a magazine cover? A. Yes B. No |
Q7. Could you tell that this is a horror magazine? A. Yes B. No |
Responses
We asked 10 people on Snapchat and Imessage questions about or horror magazine cover allowing us to evaluate it, and seeing if we met our target audiences requirements and following the conventions.
Evaluation
Trailer
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The aim of our trailer was to give the audience a glimpse of what the film is about,making the audience want to watch it in the cinema. The films 'Scream' and 'Friday the 13th' were our inspiration as they are classic slasher movie trailers that follow the slasher conventions.
Trailer Questions
Responses
We asked 10 people from our target audience to sit down and watch our trailer. We then gave them a feedback sheet which they then filled out so we could find out their opinions and if the trailer was a success or not.
Evalvuation
Video Responses
We showed some members of our target audience our final poster magazine cover and trailer. We then asked them to give constructive feedback of our final products by giving the pros and cons of the products and what could be improved. Overall the poster had positive feedback with very few improvements, the magazine had a few improvements and the trailer had positive feedback.
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Conclusion
Our pre-production and post-production target audience feedback was very helpful and useful to us as it enabled us to identify what our target audience wants to see in our products and it also allowed us to see whether or not our final products were successful or not. We used our target audiences opinions as guidelines although we did change elements of our final products so they could follow suitable conventions.
Overall our final products were a success as our target audience gave us positive feedback and minor improvements to make.
Overall our final products were a success as our target audience gave us positive feedback and minor improvements to make.